Diana Verde Nieto is the Co-Founder and CEO of Positive Luxury, the company behind the Butterfly Mark, a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and our planet. The Mark provides wordless reassurance that a brand can be trusted.
Positive Luxury was founded in partnership with Karen Hanton MBE, founder of toptable.com. The two trailblazing entrepreneurs combined their experience and knowledge to use technology to demystify sustainability and positively communicate a brand’s actions directly to the consumer.
Diana’s entrepreneurial spirit has driven innovation in the way that brands communicate their commitment to social and environmental sustainability, enabling organisations to unlock the value of their investment in this area.
This began with founding the first international sustainability communications consultancy in 2002 which Diana built to international success with a presence in five markets, including China and the USA, at the time of exiting the business in 2008.
Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School. Diana is a globally recognised figure in the sustainability field, honoured by the World Economic Forum as a Young Global Leader in 2011 and subsequently being trained by former US Vice President, Al Gore.
Diana serves on many advisory boards, frequently teaches at Cambridge Judge School and Oxford Said School and was recently given an honorary professorship at Glasgow Caledonian University.