Alice Rackley is CEO and Co Founder of Polytag, a pioneering connected packaging platform enabling the circular economy. With experience spanning GS1 UK, Marks & Spencer, and major retail consultancies, she leads innovation in next generation barcode adoption and packaging traceability with invisible UV tags. Alice has instigated award winning industry partnerships and sustainable transformation programmes. Known for her energy and sleeves rolled up leadership style, she blends digital expertise with a mission to make transparency and circularity the norm for consumer brands.