Meet the 2018 Judging Panel

Adrian James
Head of Product Design

I am 47 years old and a Brewer by training, born and bred in the brewing town of Burton-on-Trent.  I joined the brewing industry 27 years ago with Bass Brewers in the Quality Assurance team and have held various brewing, quality and NPD roles in that company, now Molson Coors and HEINEKEN.  I have also spent time in soft drinks and cider making (as part of my time in HEINEKEN).

My packaging experience comes from Quality assurance initially then developing through working with new packages in NPD.  My team in HEINEKEN develop new packaging, from primary, secondary and tertiary plus developing artwork on all forms.

I am keen to see how new technologies can be applied to traditional products to improve the consumer experience.  This is a key focus for HEINEKEN.

Amy Wetton

Amy joined Mondelēz International in 2012 with a focus on developing global gifting platforms for the chocolate category. Having spent 3 years in New York in a Marketing role, Amy relocated to the UK to work on multi region launches for Big Bet Innovations for Mondelēz International’s power brands; Milka, Cadbury, Toblerone and Lacta. Amy started her career as a Packaging Designer working with Design Futures Group and Robinson Packaging, working with brands such as Shiseido, Greencore, Bulldog Skincare and Taittinger.

Arno Melchior
Global Packaging Director

1988 Packaging Project Manager at Merck, Germany 

1991 Packaging Manager, Reckitt & Colman Germany

1997 European Packaging Category Leader, Reckitt & Colman France

1998 Packaging Manager, Benckiser Germany 


2000 After the merger of Reckitt & Colman and Benckiser: Global Supply Excellence Project Manager (identifying synergies and harmonise and optimize both product and packaging)

2002 Director Global Supply Excellence 

Since 2004 Global Packaging Director 

Bev Page
Packaging Consultant

Bev Page graduated in Mechanical Sciences at the University of Cambridge in 1956 and became a Chartered Mechanical Engineer in 1961.

In 1973 he was appointed General Manager of the National Can Corporation Skelmersdale (UK) factory which made the first commercial aluminium two-piece drawn and wall ironed (DWI) beverage cans in Europe. Following this, he set up factories for NCC in Germany, Italy and the UK to make two-piece DWI beer and beverage cans and in the Republic of Ireland to make easy-open ends.

In 1979 he joined Mardon Illingworth Ltd (now Ardagh Group) which in 1978 had made the first two-piece tinplate DWI food cans outside the USA.  He was made Operations Director in 1981.  He later became Development Director and retired in 1998 to become an independent packaging consultant.

He was Chairman of the (UK) Metal Packaging Manufacturers’ Association from 1993 – 1995. The first edition of his book entitled “Metal packaging, an introduction” was published by Pira International in 2001, with the second edition being published at the end of 2010. He regularly lectures on metal packaging at the Institute of Materials, Minerals and Mining (Diploma course in Packaging Technology) and at Campden BRI (Safe Preservation of Heat Processed Foods course).

Brian Stow
Packaging Innovation
Mars Wrigley Confectionery

R&D packaging expert specialised in Front-end Innovation and Design, Graphics and E2E Commercialisation, with career leading R&D packaging teams within major-scale FMCG businesses (e.g. Kraft Foods, Dairy Crest, Cadbury, Mondelēz, Mars Wrigley Confectionery). Experience and passionate about scouting for new capability and technology to unlock scalable growth & value, focused on maximising desirability, balanced with the need to be feasible & viable.

Bruce Funnell
Packaging Lead
Nestlé Product Technology Centre, Confectionery

With more than 30 years international experience in the industry, Bruce’s expertise spans the breadth of the Packaging field from end-of-line equipment, materials manufacturing and for the past 16 years, brand owners.

Currently based at Nestlé’s Product Technology Centre for Confectionery in York, Bruce is a member of the Senior Leadership team. He is responsible for developing and driving Nestlé’s packaging technology research and development strategy for their global Confectionery business. Brands include Nestlé, KitKat, Aero, Milky Bar, Crunch, Rowntrees and many more. 

Bruce is inspired by excellence in consumer centric packaging design that adds true value. Working together with academia, innovation partners and an international team his focus is on science and technology that delivers breakthrough innovation, from idea through to pilot and first launch

e Packaging field from end-of-line equipment, materials manufacturing and for the past 16 years, brand owners.

Currently based at Nestlé’s Product Technology Centre for Confectionery in York, Bruce is a member of the Senior Leadership team. He is responsible for developing and driving Nestlé’s packaging technology research and development strategy for their global Confectionery business. Brands include Nestlé, KitKat, Aero, Milky Bar, Crunch, Rowntrees and many more. 

Bruce is inspired by excellence in consumer centric packaging design that adds true value. Working together with academia, innovation partners and an international team his focus is on science and technology that delivers breakthrough innovation, from idea through to pilot and first launch

David Tonkin
Project & Portfolio Manager UK
Muller UK & Ireland

David left University in 1995 with an degree in Politics which is still serving him well in the packaging industry today.  Just over 23 years ago David started in packaging procurement for a pharmaceutical contract packer in the South East of England.  Rather than pursuing a career in procurement, it was the excitement of packaging that led him to jump at the chance to move to the North West to join the packaging team at Iceland.  Following 3 years at Iceland, David spent the next 11 years in the Dairy industry working at Dairy Crest (3 years) and Muller (8 years).  During that time David completed an MSc in Packaging Technology from Loughborough University.

In 2012 David left Muller to join one of the largest food manufacturers in the UK - 2 Sisters Food Group as Group Packaging Development Manager working across ambient, chilled and frozen sectors for both brand and retail.  This provided a wide variety of associated packaging materials and processes that can only be described as the packaging equivalent for being a kid in a sweetshop.  Both an eye-opening and fulfilling experience. 

In 2017 David returned to Muller in the role of Project and Portfolio Manager for Muller UK & Ireland where his packaging role is customer facing, covering group wide projects, leading the navigation through the plastics debate, and managing the UK brand and private label print teams.

Dick Searle
The Packaging Federation

Dick Searle has spent the 50+ years of his working life in the Packaging Industry. For over 30 years, before running The Packaging Federation, he had been CEO of a number of packaging groups including two quoted companies. His career has covered most of the material sectors of the industry and he has experience of both large and small companies.

Dick is a passionate believer in the Packaging Industry and the very positive contribution that it has made to society at large – both in terms of its products and its substantial contribution, as a major manufacturing industry, to the UK economy. 

In 2011, Dick received the Outstanding Contribution to the Industry Award at the Packaging News Awards ceremony. In 2012, he was appointed as one of thirty “Industry Champions” for the Government’s “Make It In Great Britain Campaign”.

He has been Chief Executive of The Packaging Federation since November 2006.

Ian Schofield
Own Label Manager
Iceland Foods

Ian travels the world spreading his 30 years of Packaging knowledge and experience.  His message includes best practise launch methods from product development stage to arrival in store and driving innovation in Packaging.

He started his career in the Co-operative Head Office in Manchester qualifying in packaging development/engineering before moving into buying and marketing roles. 

In the mid 80’s, he joined retailer Iceland as Own Label Manager to develop the Iceland brand.  In his time there, he initiated and managed the launch of over 8,000 lines and was integral to the acquisition of its biggest rival Bejam.  The brand growth increased from GBP 4 million to over GBP 450 million.

Ian then moved to the supplier side, working with a number of companies providing product solutions which included design, packaging technology, project and asset management, vendor management, product development, artwork/pre press services and printing to the largest FMCG brands around the world. 

Ian joined Sun Branding Solutions(was Gilchrist) in 2004 as Sales and Marketing Director and was instrumental in the companies’ product and service development and growth, using his experience and unique perspective to scope and develop bespoke launch solutions for FMCG brands and retailers

In 2013 he re-joined Iceland after the company went private again under the original owner Malcolm Walker. Iceland now turnover £2.8bn.  He looks after all graphics and packaging including the Own Label process

Ian is an active member of the Institute of Packaging and Institute of Marketing.

Laura Fernandez
Senior Packaging technologist
Marks & Spencer

I have worked in M&S for nearly 30 years holding many different roles, first in stores and then in Head Office.   My passion for Europe led me to move to Foods, project managing the development of packaging for the different European countries.  That was my introduction to packaging by default and what became my new passion.

I completed the Diploma in Packaging through IOM3 in 2011 and I have just finished an MSc in Packaging Technology and Management at Brunel University London.  I am a senior packaging technologist in Foods with responsibility for innovation and materials strategy as well as day to day packaging development and hardware sourcing for the group.

Simon Oxley
Packaging Controller

‘Simon Oxley is a Mechanical Engineer by trade and a packaging enthusiast by nature. In his 16 years in the industry his career to date has encompassed roles developing and buying packaging, re-launching big brands, installing production lines and leading teams.  Initially part of the graduate scheme at Britvic Soft Drinks he swapped fizzy pop for fruit smoothies when he moved to innocent Drinks in 2008 to take up the role of Head of Packaging.

A move to Marks & Spencer followed in 2012 where he was responsible for developing a robust supplier governance process and for setting the sourcing strategy for the different packaging raw materials in his position as a Senior Packaging Technologist within the Food Division.  Following 5 years in retail he moved to the supplier side and joined Cranswick plc as Packaging Controller.  In his current role he is responsible for bringing innovation to the fresh, cooked and continental meats market and for developing packaging that is sustainable, cost effective and category leading.’

Tracy Sutton

Root delivers specialist packaging consultancy in the form of packaging analysis, packaging design strategy, specialist research and design workshops to key stakeholders across the supply chain. Root works collaboratively with established brands, retailers, raw material suppliers and converters looking to pioneer and integrate responsible packaging design. 

Tracy has over 15 years of experience working with established and global clients including Starbucks, Innocent and Pukka Herbs on strategic and technical projects to drive innovation into packaging. With a strong background in sustainable design thinking she combines the science of sustainability and realities of recycling into tangible actions for your packaging projects by simplifying complex issues to create powerful strategies. 

Tracy has been on the sustainability advisory board for a number of global brands and has written articles for publications including The Guardian, The Times, Packaging News and Packaging Europe. 

William Boyd
Director and Chief Executive
Metal Packaging Manufacturers Association

After completing a Law degree at Trinity College Cambridge, Bill was an Army Officer serving in the UK, Germany and Canada.  On leaving the Army he worked in a variety of positions for British Steel; as well as being a Lieutenant Colonel in the Territorial Army.

From 1998 for 11 years he was Managing Director of Afon Tinplate in Swansea, and during this time also completed a Master of Science Degree in Printing and Coating Technology.  In 2009 he moved to Ohio in the USA as General Manager and Global Commercial Director Tata Steel Plating and President and CEO of Thomas Steel Strip Corporation and Apollo Metals.

On his return to the UK in 2016 he became Director and Chief Executive of the Metal Packaging Manufacturers Association.  He lives with his wife on the western edge of rural Herefordshire in an area of outstanding natural beauty and spends most his free time enjoying the countryside and attempting to play golf!

Chris Sorsby
Commercial Manager
Glass Technology Services (GTS) Ltd

Chris Sorsby is Commercial Manager for Glass Technology Services (GTS) Ltd – which carries out glass research and analysis as well as providing accredited testing for glass products across glazing, domestic ware and packaging (food, beverage, personal care and pharmaceutical). 

Chris spent the early part of his career hands-on in container glass manufacturing and filling – getting to know all stages of the process first hand. His various roles at GTS Ltd have seen him work alongside some of Europe’s most highly regarded glass chemists, technologists and product performance experts.

He now oversees the development and planning of GTS Ltd’s testing, research and consultancy business. With a particular focus on the container glass industry – he is continually talking to glass manufactures, equipment suppliers, brand owners and retailers. His works includes product development, process improvement, market analysis and corporate due diligence in the UK, Europe, Africa and Asia.

This year Chris also became a Director of Virtual Reality Machine Training – which is developing an Oculus Rift virtual reality simulator of a bottle forming machine. This promises to revolutionise training. It will let trainee operators safely get a much deeper understanding of the process, and practice troubleshooting manufacturing issues, without impact on real production.

Patrick Poitevin
Principal Scientist
RDQI Mondelez International

Principal Scientist at RDQI Mondelez International, based in Bournville UK.  Working global and cross category, blue sky and focused on innovations, digital and digital associated technologies.  Nearly forty years Blue Sky, Packaging Development, Packaging Innovation, Packaging Engineering and Quality Assurance experience.  Fully conversant with all packaging related processes from raw materials until landfill. Passion and hungry for innovation, newness and latest technologies.  Technical strengths with analytical and scientific approach.  Short and long term provider, strategic, market research and trend analysing.  Explore within own environment, at competitors, cross industry and where possible apply biomimetics.  Eager to be a leader, being first and try not to follow.  Strong personality with many skills. Team player and with ability to make decisions and takes responsibility.  Creative and innovative and constantly looking for new challenges and opportunities.  Mentor and keen to motivate students, colleagues and developers.  

Stefan Casey
Innovation Lead for Packaging, NPTC Confectionery

Stefan is a senior creative, an innovator and curator of ideas. A specialist with over 20 year’s global experience developed working with iconic brands and retailers across the ‘Global Fortune 500.’

He is a passionate speaker, who inspires audiences worldwide. A champion of all things packaging, believing its an untapped and inspired opportunity for organisations - its free media that connects with the hearts and minds of people. Stefan contributes to many leading industry events, initiatives with extensive expertise, in depth insight of the retail and FMCG industry.

Stefan is global innovation lead for Nestle confectionery, operating at the cutting edge of future innovation. He is responsible for the new product development and research within packaging in the exciting world of chocolate and sweets. "What’s not to love about chocolate!"

Stefan is a creative, a digital evangelist, who brings together design, marketing and insights through the eyes of the consumer. He inspires and collaborates on a global scale to help realize innovation through packaging. A visionary that embraces technology, elevating design to promote packaging for today’s world and passionate to create sustainable solutions for a better tomorrow.

Martin Kersh
Executive Director
The Foodservice Packaging Association

Martin Kersh is Executive Director of The Foodservice Packaging Association representing the manufacturers, distributors and users of single use packaging used to serve and prepare food and drink away from home. With over 200 company members the FPA is very much at the forefront of the environmental and legislative developments impacting on the foodservice packaging industry and its customers. The FPA provides an effective lobby for its members who work closely with foodservice and catering operators to develop packaging that continues to achieve improved levels of safety, product performance and environmental &  resource efficiency using a number of materials.  Martin  was a member of the Steering Group for Hospitality & Food Service Agreement seeking to reduce food waste and  the Goverment’s Litter Strategy Advisory Group, attends the All Party Parliamentary Group for Packaging and is active liaising with Government on a wide range of issues including litter, packaging recovery, producer responsibility, recycling and packaging safety. He regularly speaks to a wide range of audiences including local government, waste management and the wider packaging community and recently chaired the Packaging Innovations Big Plastics Debate. Martin also advises the Georgian government on packaging compliance.  Martin  began his serious working life at international advertising agency McCann-Erickson followed by DMB&B, spending 15 years in advertising before establishing his own Market Research consultancy with projects undertaken for a range of FMCG and business to business organisations. Has great belief in the strength and creativity of the UK packaging industry and its contribution to the UK economy and the welfare and health of the UK public.

Des King
The Write Stuff

Des King has covered the packaging & printing industries as a freelance journalist for the past twenty years, during which time his work has appeared regularly in leading UK magazines incl. ‘Packaging News’ within which he contributes a regular monthly column, as well as a number of European & international trade publications.

Kevin Vyse
Senior Packaging Technologist
Marks and Spencer

Kevin’s career has spanned three decades in packaging design and development. He has worked for many of the best known brands in the UK and Europe as well as for manufacturers and retailers. There are few people in the packaging business who share his depth of knowledge and experience and he now makes good use of that working at Marks and Spencer where he is Senior Packaging Technologist and Circular Economy Lead. He is a member of the governments Advisory Committee on Packaging and on the board of the On Pack Recycling Label company. Packaging is without doubt a major passion but, as a qualified yachtsman, so is messing about in boats whenever he can.

Rodney Steel
Chief Executive
British Contract Manufacturers and Packers Association (BCMPA)

Rodney has been in the packaging industry for over four decades, including running a contract filling business in the chemical sector.  In 2003 he became Chief Executive of the BCMPA, which during his tenure has grown from around 25 members to over 140.  The Association plays a major role in promoting the strategy of outsourcing to brand owners and retailers over a wide range of industry sectors.

Stuart Lendrum
Executive Director
The On Pack recycling Label (OPRL)
A recognised expert, leader and innovator across Packaging, Sustainability and Global Food Supply Chains with over 20 years in-depth knowledge and experience as a key player in sustainable sourcing and packaging strategies across the retail and manufacturing sectors. Stuart is Executive Director of the On Pack Recycling Label (OPRL) and  working Independently as he continues to build on his proven track record and of crafting and implementing highly innovative strategies and ground-breaking packaging and CSR initiatives.

Nick Mullen
Non Exec Director
MPMA – Metal Packaging Manufacturers Association
Nick joined Metal Box as a management trainee and worked in several of the company’s functions and operations, developing wider roles and responsibilities following the merger with Carnaud in the late eighties and subsequent takeover by Crown in the mid-nineties.
He became Vice President of the company’s Aerosol sector, and later the company’s Speciality Packaging business.  He took early retirement in 2007 and accepted the role of Chief Executive of the Metal Packaging Manufacturers Association.  He continued in the role until early 2016 and is now a non-exec Director the MPMA. 
A Fellow of the Chartered Management Institute Nick is also member of the board of the Packaging Federation.

Matt Sykes
Technical Liaison Manager
Metal Packaging Manufacturers Association

Matt joined the Packaging Industry in 1993 and has spent the majority of his career in senior commercial roles within the metal packaging sector.

He holds a part-time role with the MPMA, looking after their member interests as secretariat for a number of UK and European Commissions.

Karen Graley
Manager, Packaging, Planning and Process

Karen Graley is passionate about Packaging.  She has worked in the Packaging Industry for many years holding responsible positions within major retailers.  Most recently with Waitrose she is tasked with delivering their ambitious Packaging Strategy. Widely respected Karen is a frequent contributor at industry events and forums.  

Haulwen Nicholas
Haulwen Ltd - Packaging Oracle & Packaging

Haulwen has worked in packaging for 18 years, she runs her own business the Packaging Oracle providing advice to organisations on packaging and environment and the Packaging Academy an online training platform. In 2017 she won Packaging News’ Outstanding Contribution to the industry award for her work on packaging education.